Abide by the law
Under UK law, no organisation may discriminate against an employee or customer, even if they aren’t legally obliged to meet the requirements of the broader European Accessibility Act. Adding YouAccess to your website demonstrates your organisation is taking proactive steps to prevent discrimination.
Organisations need to build and maintain a strong brand reputation, so why not show the 13.9 million disabled people in the UK that you care about them too? YouAccess is a vital addition for this audience, and can also improve your reputation with other visitors as well.
Customers who find a website hard to use either go elsewhere or contact customer services, which means less revenue or incurred cost. Adding YouAccess means you aren’t losing business or adding unnecessary expenditure.